The book manages to answer one question that many people may be unfamiliar with, "Who is Jony Ive?" Jonathan Ive, known as Jony, is a British designer who lead the team of Apple in creating some of the company's greatest gadgets such as the iPhone and iPad. Jony Ive – The Genius Behind Apple’s Greatest Products manages to deliver an intriguing biography of the tech genius while keeping the reader's interest until the very end as they slowly uncover vivid details of Jony Ive's life and career.
Jony Ive – The Genius Behind Apple’s Greatest Products is a great read that follows how a teen diagnosed with dyslexia managed to utilize his advanced technical design skills throughout college and his early career to ultimately score a position as part of Bob Brunner's Dream Team in 1991 for Apple. Jony Ive strived to create designs for Apple that were inviting to the consumer and readers will quickly get a new perspective on how Apple's sleek designs were brought to life. Ive not only focused on creating eye catching aesthetics but products of the highest caliber.
Jony Ive is a private man, a perfectionist and tech genius that managed to overcome diversity to become Apple's Senior VP of design. However, Ive has managed to stay hidden behind the screen all these years until recently and now readers finally get to see into the designers world with the recent release of Jony Ive – The Genius Behind Apple’s Greatest Products. The book is a must-buy and gives Apple users an in-depth view of the world of Apple and its groundbreaking products like never before.
Jony Ive – The Genius Behind Apple’s Greatest Products is now available for purchase for $27.95 for Hardcover and $14.99 for eBook. To learn more, visit the official Jony Ive – The Genius Behind Apple’s Greatest Products website.
Book Information
Published by: Penguin Group
Written by: Leander Kahney
Released: November 14, 2013
Summary of Jony Ive
“Different and new is relatively easy. Doing something that’s genuinely better is very hard.” —Jony Ive
In 1997, Steve Jobs returned to Apple as CEO with the unenviable task of turning around the company he had founded. One night, Jobs discovered a scruffy British designer toiling away at Apple’s corporate headquarters, surrounded by hundreds of sketches and prototypes. It was then that Jobs realized he had found a talent who could reverse the company’s long decline.
That young designer was Jony Ive.
Jony Ive’s collaboration with Jobs would produce some of the world’s most iconic technology products, including the iMac, iPod, iPad, and iPhone. The designs have not only made Apple a hugely valuable company, they’ve overturned entire industries, built a loyal fan base, and created a globally powerful brand. Along the way, Jony Ive has become the world’s leading technology innovator, won countless design awards, earned a place on the 2013 Time 100 list, and was even knighted for his “services to design and enterprise.”
Yet despite his triumphs, little is known about the shy and soft-spoken whiz whom Jobs referred to as his “spiritual partner” at Apple. Jony Ive reveals the true story of Apple’s real innovator-in-chief.
Leander Kahney, the bestselling author of Inside Steve’s Brain, offers a detailed portrait of a creative genius. He shows us how Jony Ive went from an English art school student with dyslexia to the man whose immense insights have altered the pattern of our lives. From his early interest in industrial design, fostered by his designer father, through his education at Newcastle Polytechnic and meteoric rise at Apple, we discover the principles and practices that he developed to become the designer of his generation.
Based on interviews with Jony Ive’s former colleagues and Kahney’s own familiarity with the world of Apple, this book gives insight into how Jony Ive (now senior vice president of design) has redefined the ways in which we work, entertain, and communicate with one another.