From the Press Release
As any gamer can tell you, it is easy to lose track of time when playing their favorite title. Whether spending hours on World of Warcraft, battling it out on Titanfall, fighting in Call of Duty, or flinging birds on Angry Birds, gamers often spend long amounts of time in front of their screens. With the fun of gaming can also come the problem of eye strain. To help make it safer for gamers to spend those long hours engulfed in their games, online prescription eyewear retailer Eyebuydirect.com (EBD) today introduced Blue Cut, a game-changing eye glass lens coating that will keep harmful “Blue Light” out of the eyes of users.
For anyone that spends long periods of time in front of a computer, tablet, smartphone or other back-lit device, Blue Cut can help prevent retina damage caused by exposure to the light emitted by a wide range of devices. From gaming to surfing, Blue Cut can be an important new option to help protect eyes.
Blue Light is a type of short wavelength UV light found in just about everything from sunshine to computer screens. A healthy amount of blue light from sunlight is good for the human body. However, concentrated amounts of Blue Light from backlit screens like computers, tablets, cellphones, and televisions can be dangerous to the eyes.
Studies have shown that prolonged exposure to Blue Light from interaction with florescent lights and screens causes more than just fatigue and trouble sleeping. Overexposure to Blue Light can cause blindness and macular degeneration, a deterioration of the part of the retina responsible for clear and sharp vision. The new Blue Cut lenses from EBD are available for all glasses ordered through the online merchant and can provide important protection at a minimal cost.
Eyebuydirect recently announced that it has launched a brand new website featuring the largest selection of online custom eyeglass frames and lens options, and the most affordable prescription glasses in the world, starting at $6 including frames and lenses. The new EBD site features over 1,200 customizable frames for men, women and children; with both single vision and multifocal prescription lenses available - including progressive and bifocal.
EBD’s eyeglass inventory is extremely dynamic including traditional, sport and sunglass frames with classic and trendy styles made to fit every fashion style and type. Custom lens coatings include anti-scratch, anti-glare, premium water repellant coating, UV coating, color tint, gradient tint, polarized and photochromic light-adjusting (Transitions ™), in addition to Blue Cut. All frames can be purchased with or without custom prescription lenses.
“We know that gamers will benefit from our new Blue Cut lenses as adding them to a pair of Eyebuydirect glasses is an easy way to help protect their eyes,” said Roy Hessel, Eyebuydirect Founder and CEO. “It is very important to Eyebuydirect to provide the widest range of frames and lenses that meet the varied needs of our customers and everyone can agree that protecting your eyes from harmful lights is becoming more of an issue as consumers spend more time than ever in front of their screens.”
About EyeBuyDirect.com
Founded in 2005, EyeBuyDirect is the leading online retailer for stylish, high-quality, value-priced lenses and eyewear. EyeBuyDirect offers prescription glasses and frames for as low as $6.00 and provides consumers with thousands of dazzling variations on hundreds of styles that satisfy every taste and lifestyle. EyeBuyDirect owns and operates the entire production and distribution of its lenses and frames, enabling the company to pass along unmatched savings to quality and value-conscious consumers. EyeBuyDirect is committed to access and equality in vision care, and has donated thousands of glasses to organizations worldwide. Since 2012, EyeBuyDirect has been part of Essilor International’s family of brands. For more information, please visit http://www.eyebuydirect.com