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Future Today Levels Up Content Strategy with Launch of Interactive Game Experiences

Streaming Platform Launches 67 Games, Unlocking Next-Gen Viewer Engagement and Immersive Brand Advertising on CTV

Future Today, a leader in ad-supported streaming, has made a bold leap beyond traditional video by launching a slate of 67 interactive games across its platforms. This marks a transformative moment in Connected TV (CTV), turning passive viewing into active play and unlocking new levels of engagement for both audiences and advertisers.

Now available on Roku through Free Games by HappyKids, Free Games by Fawesome, and within the HappyKids streaming channel, these new titles span arcade action, puzzles, and educational games—all designed for simple TV remote play. The expansion targets families and casual gamers, emphasizing accessibility and fun.

“We believe the future of entertainment is interactive,” said Vikrant Mathur, Co-Founder of Future Today. “By blending premium video with interactive gameplay, we’re redefining what’s possible on the TV screen.”

Popular new titles include:

  • Power Pool – A sleek billiards challenge for competitive players.
  • Speed Quest – A high-octane race against time and traffic.
  • Hop Master – A reflex-testing platform jumper.
  • Dino Drift – A prehistoric obstacle-dodging sprint.
  • Air Hockey – Classic table game action with crisp, responsive controls.

This move builds on Future Today’s success with kid-focused shows inspired by Roblox and Minecraft, as well as Fawesome’s fan-favorite gameplay content. Now, viewers can transition seamlessly from watching to playing—all within the same ecosystem.

Beyond entertainment, the new game integration creates a dynamic canvas for brand storytelling. Advertisers can now embed logos, sponsor game levels, or create custom interactive moments, delivering brand messaging in a more engaging, immersive environment.

“This isn’t just about entertainment—it’s about experience,” said Mathur. “With interactive games, brands can move beyond passive impressions and forge memorable, two-way connections with viewers.”

Following recent partnerships with YouTube creators and global studios, the introduction of games cements Future Today’s role as a trailblazer in the evolving CTV landscape—where streaming meets storytelling, play, and possibility.

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