Lima Sky, the independent studio behind Doodle Jump, a mobile gaming darling and the #3 all-time paid app on the App Store, today unveiled its new Doodle Jump toy line. Designed and developed by Australia-based Goldie Marketing, the toys and collectibles can exclusively be found at TOYS R US stores nationwide.
“Toys”R”Us is a natural fit for Doodle the Doodler,” said Lima Sky Chief Licensing Officer Eric Karp. “We’re throwing the full force of the millions of daily users who play Doodle Jump behind this exclusive partnership.”
Inspired by Doodle The Doodler characters from the game, the Doodle Jump Series 1 toy program is anchored by the MINIDOODLES™: 18 adorable collectible minifigs in two package configurations, a double minifig blind blister and a six minifig starter kit. Rounding out the offering are 5-inch MEGADOODLES™ figurines and 8-inch PLUSH, in six collectible designs each. From Pirate to Sumo Wrestler to Wolfman to Rapper, the toys draw from celebrated Doodle Jump themes and from characters from all walks of life, giving collectors a chance to match their personal styles.
The Doodle Jump Series 1 collection is available exclusively at Toys”R”Us stores chainwide throughout the U.S. as part of the retailer’s expanded digital brands presence; they can also be purchased online through a new Doodle Jump merchandise vertical on www.toysrus.com.
Doodle Jump’s global toy launch is positioned to capitalize on an exciting wave of original and collaborative content releases. Lima Sky revitalized its flagship mobile franchise last month with a thrilling original new theme, Doodle Jump Pirates.
Master toy partner Goldie Marketing is busily designing the 2015 Series 2 Doodle Jump MINIDOODLES™ and MEGADOODLES ™ to display next month at the Dallas Fall Toy Preview and the Hong Kong Mega Show.
For more information about Doodle Jump, follow along at www.facebook.com/DoodleJump and www.twitter.com/LimaSky.