Every industry has promotional tricks and strategies to make us drool with envy at the discovery of their new products. We’ve all been betrayed by the glorious picture of a cheeseburger on the menu, only to discover that the same burger looks a lot less appetizing on the plate. Where did the magic of the melted cheese, oozing with deliciousness, go? It was never there in the first place. More often than not, they enhanced the product for the picture. The bottom line: You suspected the picture was a trap, but you bought it anyway because it looked too delicious to ignore. What do games do to convince us to buy them? Video games have a variety of promotional tools at their disposal to reach out to their audience. Unlike other industries, the gaming industry sells to many target groups, all of which are remotely-based. We’ve all met different gamers, from the hardcore platform enthusiast to the anxious amateur who prefers plot-based games. As such, they can’t rely on photos only ...
Lifestyle and Entertainment