Ubisoft is bringing the world’s No. 1 dance game franchise*, Just Dance to New York’s Fall Fashion Week this year and mixing things up on the runway by hosting the Just Dance by Michael Kuluva show at STYLE 360 on September 11, 2012.
In the first collaboration of its kind, designer Michael Kuluva is creating exclusive looks inspired by the style, look and energy of Just Dance 4, the next highly anticipated installment in the Just Dance franchise due out on October 9, 2012. VIPs and other celebrity guests, including Kendall Jenner and women’s professional soccer star and gold medalist, Alex Morgan will walk the runway to hit songs from Just Dance 4’s highly anticipated tracklist.
“Collaborating with the Just Dance brand felt like it made sense from the beginning. This game has created so much fun for people and I wanted my designs for the collection to reflect that same kind of fun. I’m honored to be partnered with a brand that elevates pop culture through design and experiences because that’s what I strive for in all of the work I do as an artist,” said Michael Kuluva, designer of Tumbler & Tipsy.
“Fashion and pop culture collide in New York City during Fashion Week and bringing our brand into the mix at STYLE 360, clearly illustrates how Just Dance has become a pop culture phenomenon,” said Tony Key, U.S. senior vice president of sales and marketing, Ubisoft. “We’re looking forward to the Just Dance runway show at Fashion Week so we can see Michael’s artistic interpretation of this game that millions play around the world.”
STYLE 360 has set itself apart as one of the most unique, must-attend experiences at Fashion Week. Attendees will forget what a typical runway show is like and experience a high-fashion, celebrity-filled dance event that will raise the bar on the energy and entertainment you expect at New York Fashion Week.
The Just Dance by Tumbler and Tipsy show will take place at 8PM on September 11, 2012 at the Metropolitan Pavilion in New York City.