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Eighty-Five Percent of Social Gamers Quit New Games After a Single Day

Yes, it turns out that most people stop caring about their virtual farm, pets, or cities after a single day has passed. At least according to social media researcher Playnomics. According to their most recent study, nearly 9/10 players quit a social game that day after first engagement never to return. In what might possibly be the most in depth social game study ever conducted, Playnomics also measured the percentage of players that spend money in social games amongst many other statistics.

In fact, only 1.1% of players return to the game after a 3rd consecutive day in the game. If you're the type of person that logs into a social game every single day you're one in one-thousand. The study also has numbers on which days players are most likely to spend money on, the amount of time played by those who are in the .1% and those in the 90%, and many more surprising statistics.

If you've ever wanted an in-depth look at social gaming this is a study worth looking at. Read the full study here.

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