It’s often said that good things happen in threes and Ubisoft’s latest collaboration is no different. Assassin’s Creed III, the year’s most awaited game, and one of the franchise’s biggest fans, Robert Griffin III (@RGIII), the 2012 second overall professional football draft pick – have come together to help drive awareness and support for the upcoming Presidential election. The two partnered with mi adidas to create a limited edition* run of ACIII and Rock the Vote-inspired CC Seduction sneakers via www.adidas.com that will be bundled with the game’s Digital Download Version and sold via the UbiShop at http://shop.ubi.com/Griffin beginning today as the “Griffin Bundle.”
In addition to the mi adidas sneakers, visionary NYC-based street artist, Artek, will create an exclusive piece inspired by RGIII’s interest in the Revolutionary War-themed thriller. Ubisoft will auction the artwork with proceeds benefiting Rock the Vote.
Assassin’s Creed III and Rock the Vote partnered in August to form the “Art of the Assassin” touring exhibit of game-inspired artwork from various street artists across the country. The pieces, including Artek’s RGIII painting, is currently being auctioned off at www.artoftheassassinauction.com.
Griffin graduated from Baylor University in three years with a degree in political science. His killer instincts on the gridiron and rejuvenating presence in the country’s top political market made him the perfect candidate for Artek’s masterpiece and the ACIII/RtV/mi adidas shoes. These qualities coupled with his excitement for the upcoming launch of Assassin’s Creed III allow for the perfect partnership leading up to the game’s launch.
“As the child of two American service members, I’ve always had a strong interest in our governmental system and understand the importance of bringing citizens to the polls in November,” said Griffin. “It’s a cause that is important to me, and the partnership with Ubisoft’s Assassin’s Creed III gives me another opportunity to show my support and encourage people to represent their country through the voting process.”
“Robert is one of the most passionate and creative minds – both on the field and off – that we’ve had the opportunity to collaborate with,” said Tony Key, senior vice president, sales and marketing at Ubisoft. “Not to mention the inspiration and energy portrayed throughout Assassin’s Creed III that really drove this project. I’m excited to see it go to a good cause.”
Assassin’s Creed III, on sale October 30, has received critical acclaim, won countless awards at Electronic Entertainment Expo (e3), and is 2012’s most anticipated game.
*mi adidas limited edition design options will only be available until December 31st, 2012.