Ad in France Compares Vita to Breasts

At least Sony's willing to push the limits. Their branch in France just released a magazine ad where Sony compares the front and rear touchpad to a woman with a pair of breasts in her front and back. The tag line, “Deux faces tactiles, deux fois plus de sensations,” roughly translates to “Touch both sides, twice the sensations.”


A Sony UK rep has gone on the record saying the ad would certainly not be appropriate to run in the UK, and there is no doubt the US branch would feel similarly. But is this all just oversensitivity? The video game industry has always been accused of sexism – is this just another way for the industry to poke fun at itself, or just blatant disregard?