Curiousity is Peter's first project since leaving Microsoft to begin a new chapter in his career. The premise of the first of his 22 “experiments” must be heard to be believed. Essentially, everyone clicks away at a cube with millions and millions of blocks. Each click destroys one block, once the cube's final block is destroyed the one who made that final click will posses something that is, “going to change their life forever.”
So, it's Peter Molyneux. Would you expect anything less? I certainly wouldn't. I am anxious to see if he can live up to the hype on this one. And I'll surely be clicking away a few times myself.