From the Press Release
This June, (RED) is giving people easy and exciting new ways to join the fight against AIDS with an incredible summer program featuring shopping, movies and sports! Lifesaving medicine which can prevent transmission of HIV from moms to their babies can cost as little as 40 cents a day, so this summer (RED) will be offering consumers a number of ways to support the work of The Global Fund to fight HIV / AIDS, including products from the world’s leading tennis stars.
With many ways to get involved, the program includes;
BUY (RED), SAVE LIVES with Fab, BED BATH & BEYOND and HEAD Tennis
Fab and (RED) have come together to open a (FAB)RED Pop-Up store on Fab.com. The collection will feature (RED) products from partners including Beats by Dr. Dre, FATBOY, HEAD Tennis, Bottletop, FEED, Nanda Home and Bugaboo.
In a first, Fab and (RED) have collaborated on a new range of limited edition T-shirts and tote bags – priced at $25 and available in red and white – with playful slogans such as ado(RED), inspi(RED) and unp(RED)ictable. Every T-shirt and tote purchased could provide up to 11 days of life saving anti-retroviral medication.
In another first for shopping fans, a new $25 (BED BATH & BEYOND) RED gift card is now available nationwide at Bed Bath & Beyond. Bringing the fight against AIDS to Bed Bath & Beyond stores across the country and also available online, every gift card purchased triggers a $1 donation to the Global Fund to help its work on the ground in Africa.
HEAD Tennis is joining (RED) and the fight against AIDS with the launch of a HEAD (PRODUCT) RED Special Edition bag collection. Featuring a backpack and a racquet bag, the new (HEAD) RED collection will donate 40% of the profit from each bag sold to the Global Fund to fight AIDS.
HEAD’s world’s best tennis players are proudly showing their support by carrying the racquet bag while on court at the French Open Grand Slam Tournament, currently underway in Paris. In addition, HEAD asked its stars Maria Sharapova, Novak Djokovic, Andy Murray, Tomas Berdych, Marin Cilic, Gilles Simon and Sloane Stephens to pack their favourite items into one special (HEAD)RED bag which features in a unique video.
WATCH (RED), SAVE LIVES with AMC Theatres, June 1-10
AMC has partnered with (RED) to turn this summer’s movie-going into a simple way to join the fight against AIDS.
For every movie ticket it sells from June 1-10, AMC is donating 40 cents – the daily cost of lifesaving HIV/AIDS medicine - to the Global Fund, raising up to $100,000 for the fight against AIDS.
Showing further support for the fight, AMC is donating PSA screen time for (RED)’s ’40 Cents’ TV spot – featuring Penelope Cruz, Javier Bardem, Julianne Moore, Hugh Jackman, Naomi Watts, Jane Lynch, Kerry Washington, Bryan Cranston, Christy Turlington, Benicio del Toro, Ludacris, and the Jonas Brothers – on all of its nearly 5,000 movie screens from Memorial Day weekend through May 30.
Deborah Dugan, CEO, (RED), said; “We have so many great new ways this summer for everyone to join the fight against AIDS, no matter where you are or what you love doing. Huge thanks to our partners for transforming summer fun times - such as watching a blockbuster movie or shopping - into a smart and easy way to support the incredible work of the Global Fund.”
For further information, go to www.joinred.com/chooseRED