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Just Dance with Boy Meets Girl Fashion Show For STYLE360 Taking Place September 12

Ubisoft's Just Dance is making its return to New York's Fashion week with "Just Dance with Boy Meets Girl" fashion show that is happening on September 12th at STYLE360. Read on.

From the Press Release
Ubisoft brings the world’s No. 1 dance game franchise*, Just Dance, to life with a return to New York’s Fall Fashion week, featuring all-new designs on the runway at the Just Dance with Boy Meets Girl fashion show at STYLE360 on September 12, 2013.

Known for drawing inspiration from the biggest musical and fashion influences in pop culture, Boy Meets Girl® designer Stacy Igel created her entire Spring 2014 line around the style, look and energy of Just Dance 2014, the next highly anticipated installment in the Just Dance franchise due out on October 8, 2013 and featuring music from artists including Nicki Minaj, One Direction, Psy, and more. VIPs and celebrity guests, including Brittany Snow and Sloane Stephens will walk the runway and Austin Mahone will perform live during the show.

“I’ve been a fan of the Just Dance brand for years, so I jumped at the opportunity to create a line completely inspired by the game’s design, music, and energetic feel,” explained designer Stacy Igel. “I’ve always been interested in how technology and pop culture influence fashion, and the Just Dance franchise is a perfect example of how the two are intertwined. Above all, I wanted my line to reflect the fun, party-like vibe of the game—it’s impossible not to feel happy when you play it! As an artist, it’s truly wonderful to work with a brand that appreciates and encourages the interconnected nature of fashion and design in all its forms.”

 “For the past few years, Just Dance has been a mainstay in the pop culture consciousness. The combination of the hottest songs and trend-shaping outfits makes New York Fashion Week an obvious platform for our brand,” said Carrie Feigel Bischke, associate director of marketing at Ubisoft. “The show we put on last year was an unbelievable experience, but it was just the start. We can’t wait to show off the evolution of the Just Dance franchise and how Just Dance 2014 inspired Stacy’s collection.”

 The Just Dance with Boy Meets Girl show will take place at 6:30PM on September 12, 2013 at the Metropolitan Pavilion in New York City.

 Ubisoft is also providing fans with a sneak peek of line’s inspiration, design and development with a video series, hosted on Just Dance’s YouTube channel, beginning later this month. To learn more about the designer, Stacy Igel, check out the collaboration’s teaser video.
*Source: GFK Chart-Track NPD Sales 2012.



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