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Stars Show Up for Just Dance Fall Fashion Week in New York

Developer and publisher Ubisoft's highly popular Just Dance series was part of New York's Fall Fashion Week celebration last week. The game teamed with the Boy Meets Girl Fashion Show and designer Stacy Igel to create clothes inspired by the popular dance franchise. The show featured celebrity guests such as Brittany Snow and model Sloane Stephens as well as an exciting performance by Austin Mahone. Read on for more details on the show and look for the upcoming release of Just Dance 2014 on October 8, 2013 for Nintendo Wii. 

“I’ve been a fan of the Just Dance brand for years, so I jumped at the opportunity to create a line completely inspired by the game’s design, music, and energetic feel,” explained designer Stacy Igel. “I’ve always been interested in how technology and pop culture influence fashion, and the Just Dance franchise is a perfect example of how the two are intertwined. Above all, I wanted my line to reflect the fun, party-like vibe of the game—it’s impossible not to feel happy when you play it! As an artist, it’s truly wonderful to work with a brand that appreciates and encourages the interconnected nature of fashion and design in all its forms.”

 
“For the past few years, Just Dance has been a mainstay in the pop culture consciousness. The combination of the hottest songs and trend-shaping outfits makes New York Fashion Week an obvious platform for our brand,” said Carrie Feigel Bischke, associate director of marketing at Ubisoft. “The show we put on last year was an unbelievable experience, but it was just the start. We can’t wait to show off the evolution of the Just Dance franchise and how Just Dance 2014 inspired Stacy’s collection.”

Just Dance 2014 is now available for preorder from most major retailers for the MSRP of $39.99 and can be purchased for Xbox One and Nintendo Wii. Just Dance 2014 is rated E by the ESRB for Lyrics & Mild Suggestive Themes. For more information on the game, check out the official Just Dance 2014 website.


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