From the Press Release
Leading menswear brand and e-tailer Frank & Oak has partnered with global video game creator and publisher Ubisoft to release the Watch Dogs Capsule Collection. Inspired by the upcoming Watch Dogs video game, the limited edition clothing and accessories will launch online on April 23.
“For decades, fashion has been inspired by the worlds of rock music and film, taking style cues from the likes of Mick Jagger and Steve McQueen,” explained Frank & Oak co-founder and Creative Director Ethan Song. “As a next-generation brand, we’re often inspired by digital art forms, and breaking the boundaries between technology and fashion,” Song explained.
Taking cues from the Watch Dogs universe, the 12-piece capsule collection bears a dark and mysterious near-future aesthetic. The distressed v-neck pocket tees ($32), printed denim shirts ($55), waffle henley ($42), black canvas pant ($65), patterned sweater ($65), and French terry hoodie ($65) feature raw and worn details and textures; and the crew neck tees ($32), baseball cap ($35) and military canvas duffle ($115) boast subtle Watch Dogs graphic details for a complete game-ready look.
In Watch Dogs, players will assume the role Aiden Pearce, a brilliant hacker whose criminal past led to a violent family tragedy. Now on the hunt for those who hurt his family, players will be able to monitor and hack their enemies by manipulating everything connected to the city’s Central Operating System (ctOS). ctOS controls almost every piece of the city’s technology and holds key information on all of the city’s residents. Players will access omnipresent security cameras, download personal information to locate targets, control traffic lights and public transportation to stop enemies, and more. Watch Dogs lets the player use Chicago as their ultimate weapon and exact their own style of revenge.
The Watch Dogs Capsule Collection from Frank & Oak and Ubisoft launches April 23, available to the USA and Canada exclusively at frankandoak.com.
The Watch Dogs video game will be released worldwide on May 27.