Derived from the wildly popular crowdfunding model, crowd discounting rewards early adopters by reducing the price of a product as unit sales goals are reached during a pre-order campaign. For Prelaunch brand partners, setup of the unit sales goals and tiered-pricing are seamless. Once the parameters are established, the Prelaunch brand buyer coordinates the rest, from a uniquely designed product page to an integrated marketing strategy.
Consumer members who pre-order a participating product do so with the understanding that they are authorizing the purchase at the initial pre-order price. They can then help drive the price down by encouraging others to pre-order the product. Prelaunch's integrated social sharing features enable members to quickly and easily spread the word about the latest and greatest gear, and encourage others to order before the product hits mass retail. As more orders for a product accumulate, price breaks kick in for all pre-order customers.
The first Prelaunch brand partner to take advantage of the CrowdDiscount program is TREWGrip, an innovative handheld rear-type keyboard and air mouse.
"TREWGrip is the perfect example of why the program exists. The keyboard has been well received and in demand since the introduction of the first prototype. The company wants to bring down the price of the device so it's more accessible to the mobile masses. By working with Prelaunch and securing orders prior to production, the company has a better understanding of demand and can better control production costs, which benefits everyone involved. As more people participate in the campaign, the price for TREWGrip can drop by as much as $100," explained Donald Brewer, co-founder and president of Prelaunch.
Consumers can join Prelaunch for free, and as a member, they will gain access to exclusive offers, limited edition products, brand-sponsored contests and the opportunity to pre-order emerging technology before it arrives in stores. With direct access to a variety of world-class and young brands, members can engage with product designers, managers and marketers and have the opportunity to provide feedback through the site's collaboration tools. Consumers who purchase products on Prelaunch are charged at the lowest price unlocked by the number of buyers once the product ships.
For more information, check out the official Prelaunch website.