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IKEA Wants You To Experience the Power of a Bookbook With New Trailer

IKEA and BBH have teamed up to launch a new video that plays satire/homage to Apple but in a fun new way. Read on.

About the Experience the Power of a Bookbook video
At only 8mm thin, and weighing in at less than 400g, the 2015 IKEA Catalogue comes pre-installed with thousands of home furnishing ideas. Join the revolution at http://IKEA.sg/bookbook (Singapore) or http://IKEA.my/bookbook (Malaysia). Available in the IKEA store from 8 Sept (Malaysia) and 18 Sept (Singapore).


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