Jinx announces partnership to bring their gaming lifestyle apparel to Hot Topic.
Jinx Inc. (stylized J!NX) has revealed a new retail partnership to bring their very own J!NX Brand gaming lifestyle apparel exclusively to Hot Topic, the leading online and brick-and-mortar specialty retailer, available Aug. 17. J!NX is the world's leading and most beloved apparel brand for gamers. With nearly two decades of experience in the video game industry, J!NX is finally bringing its own brand to retail.
“I'm a lifelong gamer, both a player and a hobbyist game developer. Growing up, I never felt a connection to any existing brands, nothing spoke to me. J!NX was born in that void,” said Sean Gailey, J!NX co-founder and CEO. “To me, J!NX represents the deep passion of the culture and community that I'm proud to be a part of. We chose Hot Topic because they’ve been the first to believe in that community and have been a longtime partner with our licensed products.”
“Gamers deserve more than just T-shirts to express their love of the lifestyle, and no one understands that more than the team over at J!NX,” said Ed Labay, VP, GMM at Hot Topic. “That’s why we are so excited to partner with them and launch this idea at Hot Topic.”
Each of the new J!NX Brand items coming to Hot Topic is expertly designed by a team of passionate gamers and apparel industry veterans. Gamers can get an exclusive first look at the new items during Comic-Con International: San Diego at the Horton Plaza Hot Topic store (562 Horton Plaza, San Diego, CA 92101) on Thursday, July 20.