Activision announces the NFL's My Cause My Cleats program for the Call of Duty Endowment.
During Monday night’s game against the Cincinnati Bengals (Dec. 1), Pittsburgh Steelers stars Le’Veon Bell and Alejandro Villanueva will be wearing custom cleats co-designed by Activision and renowned sneaker customizer Kickasso in support of the Call of Duty Endowment (as part of the NFL’s My Cause My Cleats program). The Call of Duty Endowment helps veterans find high-quality careers by supporting groups that prepare them for the job market and by raising awareness of the value veterans bring to the workplace. So far the Endowment has helped place more than 40,000 veterans into great careers, and we’re hoping you can share the news of the partnership and the images of the custom “kickass-o” cleats with your audience to help build awareness for this amazing cause.