The Gamer's Brain is now available for order. Read on to learn more.
Game User Experience (UX) expert Celia Hodent is not surprised by the global success of Fortnite as this week brings together the top Fortnite players for the finals of the Fortnite World Cup Tournament. With a total of $30 million in prize money at stake, the wildly popular video game earned over $1.8 billion in 2018 alone, and has 250 million players worldwide.
With a PhD in psychology, Hodent has worked extensively with some of the world’s most successful titles, including Fortnite (Epic Games), Rainbow 6 franchise (Ubisoft), and Star Wars games (LucasArts). Drawing on her vast experience, she is also the author of the critically acclaimed book, “The Gamer's Brain: How Neuroscience and UX Can Impact Video Game Design.”
Experiencing a game happens in the player’s mind. The Gamer’s Brain thus provides readers with insight into how the human brain learns and processes information, while demonstrating how that plays out in the context of creating potentially multi-million dollar video games. By distilling psychology and cognitive science research, as well as employing real-life industry examples, Celia breaks down the ingredients for successful and engaging video games, empowering game makers to develop their own unique game recipe. You can read more in her recent article Understanding the Success of Fortnite: A UX & Psychology Perspective published on Gamasutra.
“No one could have predicted the sheer impact Fortnite would have on the game industry. From a UX perspective it shows that applying psychology and developing a UX strategy can resonate to engage and delight players. The Gamer’s Brain outlines this UX mindset by understanding how players experience games and by providing actionable insights that work across a wide range of industries.” said Celia Hodent.
As a UX expert and consultant, Celia currently travels the globe meeting with clients, speaking at events and presenting her sought-after Master classes on Game UX, Unconscious Bias & Inclusion, and Ethics. Celia provides clarity into the role UX plays in creating video games that are not only entertaining but also have the potential to become transformative cultural experiences.
The Gamer's Brain is available in English, Chinese, Korean, and Japanese, (French coming soon), and can be ordered via: https://www.crcpress.com/The-Gamers-Brain-How-Neuroscience-and-UX-Can-Impact-Video-Game-Design/Hodent/p/book/9781498775502 Additional information on The Gamer’s Brain book, along with videos of Celia’s talks on the UX of Fortnite and about UX, AI, & dark patterns at UNESCO can all be found at thegamersbrain.com.