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It's What We Do Together That Counts – The BIC Alliance Story Shows How Kindness Impacts Success


New details announced for It's What We Do Together That Counts – The BIC Alliance Story.


Putting God first and being kind to others are the key elements for finding happiness and success in all aspects of life. Earl B. Heard – founder and CEO of the BIC Alliance, one of the nation's largest multi-industrial, multi-departmental strategic marketing firms – will be the first to tell you he found success only after he began living a life of purpose. Now readers get to learn expert tips from his six decades of experience in the new, updated edition of his book, It's What We Do Together That Counts – The BIC Alliance Story ― recently named a Top 100 Best Seller in the autobiography/ biography genre on Amazon.


In addition to being one of the nation's largest marketing firms, BIC Alliance is publisher of Business and Industry Connection (BIC) Magazine. Heard's rise up the business ladder came with faith, good old-fashioned hard work and kindness toward others. He shares remarkable insights, gleaned through decades of professional and personal ups and downs, in the re-release of this inspirational book.

The updated edition of his book includes 11 Earl's Pearls of Wisdom; 100 tips for achieving peace, happiness and success; plus Success Secrets from the Experts.

Readers learn by Heard's example how to overcome challenges and realize their own goals; how to inspire others by example; how to lead with empathy and understanding; and how to put God first.

Heard's story is a testament to one man's enduring faith in God, himself and mankind. Drawing upon his years of life experiences, Heard proves through his words and actions that any form of adversity can be overcome through faith, perseverance and kindness.

Author Earl B. Heard is the CEO and Founder of BIC Alliance, which publishes BIC Magazine, North America's largest multi-industry, multi-departmental energy and construction publication. He has 40-plus years' combined experience in industry and marketing, having served as an industrial training manager and buyer for Ethyl Corp. in Baton Rouge, LA, before founding BIC Alliance in 1984. Having spent the past 35 years helping grow industrial service companies through marketing and training consultation, mergers and acquisitions and executive recruiting, Heard has a wide range of contacts in petrochemical, refining, construction, environmental and other sectors. He founded BIC Media Solutions in 2005.

In his role as ambassador, Heard is active in helping BIC Alliance marketing partners and readers of BIC Magazine and hopefully others find greater faith, hope, peace, happiness and success through BIC Media Solutions. This is done by funding and coproducing meaningful media and events. These are done in areas of inspirational, entertaining, and faith/family-friendly books, movies, TV shows. Additionally, a speakers bureau and events that help enhance lives and create better relationships at home, work and in our community are part of his program mix.

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